Growth Designer
Designing at the intersection
of care and commerce
Helping design the future of healthcare at Fullscript.
I believe great design is measured by impact, not pixels. I partner with product and engineering to define success metrics upfront, run experiments to validate assumptions, and iterate based on real user behavior—not just opinions.
Selected Work
Growth-focused projects that moved real business metrics. Each one measured by outcomes, not just outputs.
About
Hey! I'm Evan, a Growth Designer based in Toronto. I'm a Linköping University MSc Design alum, currently driving growth and retention for patients and practitioners at Fullscript.
My work sits at the intersection of care and commerce — designing healthcare experiences that move business metrics while genuinely serving users.
I'm obsessed with measuring impact. Whether it's lifting activation rates 11% or adding $1M in monthly revenue, I bring the same data-driven approach to every problem.
Before health tech, I spent time in the ticketing industry creating over 100 interactive venue maps, and even did a stint as a lifeguard at Canada's Wonderland.
Mentorship & Leadership
- Consistently contribute to Fullscript's design system, driving consistency and craft at scale
- Work with junior designers to provide feedback, mentor on craft and crit, and grow their exposure within the org
- Drive cross-functional alignment across Product, Engineering, and Data teams
Core Skills
Experience
2022 — Present
Senior Product Designer (Growth)
Fullscript
Driving growth initiatives that have generated $1.6M+ in incremental revenue. Led 0-1 design for the native mobile app serving 1M+ users.
2019 — 2022
Product Designer
Fullscript
Designed provider-facing tools and patient experiences, focusing on conversion and retention metrics.
2018
UX Designer
Fanxchange
Created over 100 interactive venue maps and precise vector renderings for the ticketing platform.
Education
- MSc User Experience DesignLinköping University, Sweden • 2017-2019
- B.Tech Graphic Communication ManagementRyerson University, Toronto • 2013-2017
What People Say
“Evan is one of the most prepared designers I have ever met in this new AI world. He has a strong grasp on eng, design and PM roles and often contributes to all 3 lanes.”
VP of Product
Fullscript
“Evan makes impact even where others don't see it. From mentoring, to small details, he has his hands in a lot of places and is always ready to help make things better.”
Staff Product Manager
Fullscript
How I Work
Data-Obsessed
I ground decisions in data. Metrics inform direction, experiments validate assumptions, and outcomes measure success.
Growth Mindset
Validate through shipping. Ship early to learn fast. The best insights come from real users, not hypotheticals.
Reversibility Thinking
Don't be scared to ship things that are highly reversible. Be more calculated than ever when it's irreversible.
Beyond Work
A glimpse into what fuels my creativity and keeps me curious.
Currently Reading
- Martyr! by Kaveh Akbar
- Extremely Online by Taylor Lorenz
- Good Things by Samin Nosrat
Listening To
- Geese - "Getting Killed"
- Lenny's Podcast
- Any shoegaze recs you got
Exploring
- AI in the design process
- Building with AI as a designer
- Trends in health tech
Obsessed With
- Forking your king and queen with my knight
- Adding way more lemon than the recipe calls for
- The Merlin Bird ID app